Privacy Policy
Effective Date: 05/07/2025
Welcome to Kream & Sugar! Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, use our contact form, subscribe to updates, or interact with our TikTok and other analytics integrations.
1. Information We Collect
1.1 Personal Information You Provide
Email Subscribe Form: Email address
Contact Form & Elementor Popups: Name, Email address, Phone number (optional), Message
FluentForm Submissions: Email address (hashed on our server before transmission to TikTok’s API)
1.2 Automatically Collected Information
Cookies & Tracking Technologies: Browser cookies (first-party for session/preference management; third-party for analytics), Local storage and similar technologies
Analytics & Pixel Data: Page views, scroll depth, time on page, button clicks, IP address, device type, browser type, operating system, TikTok Pixel client-side events and server-side events via our Conversions API (hashed identifiers, event timestamps)
2. How We Use Your Information
We use the information we collect to:
Send you updates and marketing emails (if you opt in)
Respond to your inquiries via contact forms or popups
Track and optimize website performance via Google Analytics, TikTok Pixel, Facebook Pixel
Provide cookieless tracking through TikTok’s Server-Side API for key events (form submissions, registrations) beyond browser cookie limitations
Analyze user behavior to improve our content and user experience
3. Sharing Your Information
We do not sell or rent your personal information. We do not share or sell your personal information. We may share your data with:
Service Providers: MailerLite (email delivery), FluentForm and Elementor (form processing), hosting providers
Analytics Partners: Google Analytics, Facebook Pixel, TikTok Pixel and Conversions API
Legal Requirements: To comply with laws or protect our rights
4. TikTok Server-Side & Pixel Tracking
We implement TikTok’s JavaScript Pixel to track client-side events (page views, scroll depth, time on page, button clicks). We also send server-side events (form submissions, registrations) using TikTok’s Conversions API v1.3, hashing personal data (email) before transmission. This ensures event tracking even if cookies expire (e.g., Safari’s 7-day limit).
5. Cookies and Similar Technologies
You can control cookies via your browser settings. Disabling cookies may impair certain features. We use:
Essential Cookies: Maintain site functionality
Analytics Cookies: Google Analytics, TikTok Pixel, Facebook Pixel to understand site usage
6. Data Retention
We retain personal data only as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations. Server-side hashed event logs (e.g., TikTok Conversions API) are kept per TikTok’s retention rules.
7. Your Rights
You may:
Access, correct, or delete your personal data
Opt out of marketing emails via the “unsubscribe” link
Control cookies via your browser settings
To exercise these rights, contact us at [email protected].
8. Opt-Out Instructions
Email Marketing: Click the “unsubscribe” link in any marketing email to stop future communications.
Do Not Sell or Share My Personal Information (CCPA): We do not sell or share your information. California residents may request that we refrain from sharing by contacting us at [email protected]
Cookie Preferences: Adjust your browser’s cookie settings to block or delete cookies.
9. Security
We implement appropriate technical and organizational measures to protect your information. However, no method of transmission over the Internet is 100% secure.
10. Changes to This Policy
We may update this policy periodically. The “Effective Date” at the top will reflect any updates. Your continued use of the site after changes constitutes acceptance of the new policy.
11. Contact Us
If you have any questions about this Privacy Policy, contact us at [email protected].